Purpose Must Be An Integral Part Of Your Corporate Strategy
To learn more about how corporate purpose can guide companies and intensify employee engagement in philanthropy in a time of multiple crises, Harvard Business Review Analytic Services surveyed executives at 168 companies that place a high priority on corporate purpose and have integrated that purpose into their strategy. The survey defined corporate purpose as “the chief objective(s)” – that is, the overarching, overriding goal – “pursued by a business organization for the benefit of stakeholders, including shareholders, customers, employees, and the community(ies) that the organization serves....