Online shoppers across 14 global markets profiled in PayPal’s Borderless Commerce 2022 report currently tap their smartphones to make purchases, including 96% in China, 84% in Singapore, 81% in the UK, 78% in the US, 77% in Japan, and 69% in Australia. Conducted by Ipsos, the survey polled 14,000 respondents who made online purchases between December 2021 and January 2022. Across the board, 46% said they were more likely to buy from retailers that offered virtual or digital experiences. This figure hit a high 72% amongst shoppers in China, according to the report. The study also indicated that 42% of all online consumers now were more comfortable making cross-border purchases than they were in 2020, driven in part by features such as fraud protection, local currency payment option, and multiple payment methods. A clear return policy also helped drive the confidence of 28% who made cross-border purchases. In Singapore, a higher 79% shopped cross-border–almost double the number who did so before the global pandemic–with 59% buying products from China, while 29% purchased from merchants in the US and 19% from South Korea. Over in China, 43% of online shoppers made cross-border purchases, with the 38% buying from the US, 34% from Japan, and 27% from South Korea. In the US, 41% of online shoppers chose to buy internationally, with 27% purchasing from merchants in China, while 11% shipped by Canada and 9% from the UK. And when they shopped cross-border, 75% of US consumers did so via online marketplaces, while 45% bought directly from the retailer’s store or website and 37% turned to social media marketplaces. Some 85% in China also chose to make their cross-border purchases via online marketplaces, while 59% did so on the retailer’s website and 57% on a brand’s website. Singapore’s online consumers showed similar preferences, with 84% making their cross-border purchases via online marketplaces, while 36% chose to do so via the brand’s website and 34% on a retailer’s website. Across the board, with inflation pushing prices worldwide, 61% of respondents in the PayPal study said they would put up with longer shipping times for a better deal.
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