Dr. Nayyar is a leader in the all-fronts fight for better well-being, helping bridge the divide between clinical medicine, business, and digital health. As Chief Medical Officer at Salesforce, she ensures that data flows seamlessly throughout the healthcare system, empowering clinicians with the insights they need to deliver the high-quality care every patient deserves. As a rheumatologist and a preceptor for the University of Miami Mitchell Wolfson Sr. Department of Community Service (DOCS) program, Dr. Nayyar cares for underserved patients and ensures medical education remains relevant in a rapidly changing world. As a board member at the American Telemedicine Association and the University of Miami Miller School of Medicine, Dr. Nayyar helps steer decision-making at some of the nation’s most influential medical organizations. In each of these roles, Dr. Nayyar works to curb misinformation at the intersection of healthcare and technology. Her ideas have earned her appearances on CNN and frequent guest spots on several news networks in South Florida. Before Dr. Nayyar (Dr. G) and I delivered the opening keynote, we were all treated to an inspiring performance by the Northwell Health Nurse Choir. The Nurse Choir was formed in 2020 by Northwell Health when the talented group of front-line nurses gathered virtually for their first appearance on Nurse Heroes Live, a needed reprieve from the battle against COVID-19. These nurses—who hail from different specialties across Northwell’s many facilities—have successfully managed to make a name not only for themselves, but for all front-line workers, positively impacting the lives of those touched by their music at a time when the world needs it most. Dr. G spoke about healthcare providers becoming digital companies. So, what does the hospital as a digital company look like? And how can health systems pull off this transition for success during and long after the COVID-19 pandemic? Dr. G listed six important reasons healthcare providers must become digital: Dr. G and I also talked about the importance of health executives collaborating with the chief marketing officers (CMOs). Dr. G shared her experience working with Salesforce CMO Sarah Franklin to co-develop our digital health and safety playbook. From ‘CMO squared’ – the partnership of the Chief Marketing Officer and the Chief Medical Officer, to a team of epidemiologists and statisticians – each of us had the expertise, a ’lane,’ that was very important to creating a successful Dreamforce," said Dr. Nayyar. The ‘CMO squared’ teamwork – chief marketing officer and chief medical officer – has led to a strong partnership between Franklin and Nayyar. They have hosted roundtables with other CMOs to develop a health and safety playbook further and support technology solutions and services. Here are 10 key takeaways from provider institutions that participated at the Salesforce Health Summit 2022. The lessons speak at a high level about the driving factors that shape the technology investment thesis in healthcare. Dr. G and I heard from so many amazing healthcare executives as they shared their digital transformation journey – lessons learned and considered best practices. The Salesforce Health Summit reminded all of us that we are in an experience-led, trusted economy, where the quality of the experiences that we provide matters more than ever. This article was co-authored by Dr. Geeta Nayyar, senior vice president and chief medical officer at Salesforce.
