In the first part of the series, new research revealed four Customer Experience plays to run now based on their findings:
The new research from Salesforce revealed four additional plays to deepen customer connections and realize results:
In the final part of our series, the research will detail strategies to transform your metrics and measurements. Discover additional insights, strategies, and actions you can take using the slide deck here.
What are you discovering about how to transform your customers’ experience? We invite you to join us on Twitter @valaafshar, @karenmangia, and @msweezey.
This article was co-authored by Karen Mangia, vice president, Customer and Market Insights, at Salesforce, and Mathew Sweezey, director of Market Strategy, at Salesforce.
Karen Mangia is vice president, Customer and Market Insights at Salesforce. Her work focuses on strategies for personal and professional success, and she regularly works with executives, managers, and future leaders at companies of all sizes globally. She launched two new books in 2020: Listen Up! How to Tune In To Customers, And Turn Down the Noise and Working From Home: Making the New Normal Work For You - both from Wiley. She has been featured in Forbes and regularly writes for Thrive Global and ZDNet. Committed to diversity and inclusion, she serves on her company’s Racial Equality and Justice Task Force. She is a TEDx speaker and the author of Success With Less, a book that chronicles her own personal journey through a life-threatening health crisis. Her high-impact keynotes help organizations to access the future of work via innovative insights around the voice of the customer.
