Binance said that these customer rights, as described in a series of advertisements published today, are meant to ensure safe access to emerging technologies, liquidity and secure platforms among other steps to “protect users without limiting growth and innovation.” The 10 Fundamental Rights for Crypto Users are: “With these  basic rights, we hope to provide a voice to those who have traditionally been muted by high finance,” said Binance CEO Changpeng Zhao – who goes by his initials “CZ.” “At Binance, our priority has always been the everyday user, from their security to their experience as part of a greater community. That’s what crypto is all about, and it’s important that we don’t lose sight of that as an industry,” he added. Binance said it’s working with regulators and policymakers to develop global regulatory frameworks to protect users, while allowing innovation to continue in a responsible manner, ensuring a healthy trajectory forward for the industry. Binance hopes the ads – which consist of attention-grabbing bold, yellow block lettering against black background – will serve as a guiding point to launch more productive conversations with the larger industry, including other exchanges, blockchain innovators, policymakers and world leaders. Binance said it acknowledges that greater regulation is inevitable and stresses that “smart regulation” is beneficial. “Like seatbelts in a car, a more regulated crypto market provides greater protections for everyday users.” “Regulation and innovation are not mutually exclusive,” said CZ. “We want to do everything possible as an industry to work with regulators and world leaders to identify what is going to be the effective regulatory policy that, most importantly, protects users and spurs innovation.”