Camelcase Initialcaps Or Allcaps How Text Replacement Tools Can Help You Get Brand Names Right
One natural side-effect of writing for work is that you often have to use brand names. Unfortunately, brand names are not always capitalized in a way that’s either intuitively obvious, or even in keeping with how Mrs. Demarest taught (some of) us to capitalize names in 7th grade English class. Some brands, like Apple, are actually capitalized the way you’d expect. There’s an initial capital letter, followed by lower-case letters....